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Sports broadcasting has undergone remarkable transformation over the past several decades. Beginning with black-and-white television in the 1950s, sports broadcasting now encompasses 4K and 8K ultra-high definition, as well as virtual reality (VR) and augmented reality (AR) technologies. While early sports broadcasts simply showed the game, today they offer a wealth of information, including diverse camera angles, real-time statistics, expert commentary, and player tracking systems.
In particular, the advancement of internet and mobile technology has completely transformed the way we watch sports. While in the past, watching a game required sitting in front of a television at a set time, now viewers can watch live broadcasts anytime, anywhere on their smartphones or tablets. The emergence of over-the-top (OTT) platforms allows viewers to select the game they want to watch and easily catch up on any missed moments through replays and highlights.
The recent introduction of artificial intelligence (AI) technology into broadcasting has led to increasingly advanced services, such as automatic highlight generation, player movement analysis, and win rate prediction. Simultaneous broadcasting in multiple languages has also enabled fans around the world to enjoy sports without language barriers. Going forward, even more innovative technologies, such as viewing sports in the metaverse and holographic broadcasting, are expected to drive the sports broadcasting industry .